“It’s My Games” women in sport initiative UAE 2019

The UAE will host the AFC Asian Cup 2019 from 5 January to 1 February 2019, the largest international sporting event ever held in the region. Twenty-four Asian nations will compete to be crowned the football champions of Asia.

As part of “It’s My Games” women in sport initiative, The Local Organising Committee (LOC) of the AFC Asian Cup UAE 2019 together with the AFC are organizing a CSR outreach programme dedicated to the development and participation of women in sport.

Prof. Kamilla Swart, Program Director of the Masters in Sport Management at the American University in the Emirates was invited as a part of a panel of successful women to share their experiences in order to encourage more women to take active roles within their sporting communities. The event took place at the UAE FA Headquarters on the 10 Nov and the third of four sessions specifically focused on encouraging women to take leadership roles in sport.

Prof. Kamilla shared some of her own story of how she was always passionate about sport and even though she did not have a chance to play elite level sport in South Africa due to growing up during apartheid, she still wanted to be involved in sport and decided to study sport. As a result she has worked on the Cape Town 2004 Olympic bid and the 2010 FIFA World Cup, as well as conducted research at many other sport mega-events globally.

After working at Octagon Marketing for several years, she decided to work in academia to contribute to research in the domain of sport, tourism and events and to build capacity for the next generation of sport, tourism and event managers. In 2017 she took a decision to relocate to Dubai in order to make a contribution in another part of the world, and especially in relation to creating opportunities for women in sport. “Being part of the ‘It’s My Game’ was a wonderful way to inspire the next generation of women in sport in Dubai.” says Prof. Kamilla.

Prof. Kamilla Swart

College of Business Administration

Dubai Int. Academic City,

PO Box: 503000, Dubai, UAE


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