Maserati ‘The Trident Marque’

The Trident Marque. That’s how we refer to the Maserati brand, a lineage of cars that has endured now for more than a century. For long-time devotees, the trident is a symbol of Maserati’s three-pronged approach to building Italian sports cars: vivid driving experience, superior technology, and hand-crafted luxury.

There are newer customers who might raise the question: Why is Maserati’s symbol a trident?Maserati is headquartered in Modena, Italy, but that’s not where it was founded. Modena is home to the Orsi family, who took over the company in 1937. The original home of the manufacturer was Bologna, from whence the brothers Maserati hailed. Alfieri, Bindo, Carlo, Ettore, and Ernesto Maserati started building cars in 1914, but they didn’t take up the trident as their logo until 1920. It was then that a family friend, Marquis Diego de Sterlich, suggested they borrow the symbol from the Fountain of Neptune at the Piazza Maggiore in Bologna. The trident would then tie their cars back to their home.

The Maserati logo was designed by “Mario Maserati” one of the six Maserati brothers. He was a talented artist that would later on be responsible for the excellence in Innovation for Maserati.

Mario got his inspiration for using the symbol of the trident for their logo, from the Roman God of Neptune. In Roman Mythology Neptune was known as God of the sea and also God of the Horses under the name Neptune Equester, patron of horse-racing.

He carried with him a trident which they also called “Earth Shaker” because when he struck the earth in anger he caused mighty earthquakes and he used his trident to stir up tidal waves, tsunamis and sea storms.

The trident symbolises courage and strength and the holder of the trident, held the power and to this day Maserati has given man a sense of feel of immortality when in drive.

Maserati resonated with PinkStig from its inception and are particularly drawn to the courage and resilience shown by the  pro lady golfers. It was a natural fit for Maserati and UniMedia as the two continues to celebrate a vibrant and an exciting relationship on and off the road.

Well all roads lead to Sun City for the Sun PinkStig Finale from the 3rd to the 6th of December with Maserati stopping nothing short of absolute brilliance and style. Players and guests will be in for a treat with Maserati bringing its own touch of class to the event while certain guests are set to have a treat in one of several Maserati Models which will be park just off the course.

Maserati ‘Excellence through Passion’

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s