At the onset of the Sunshine Ladies Tour 2017, UniMedia started the process by awarding sponsorship to five professional players in order to fast track their growth. They are Tijana Krajlevic , Michelle Leigh, Kiran Matharu, Carrie Park and Ivanna Samu.
These players now have the opportunity to understand the relationship between real sponsorship with a vested interest in the player itself, versus a commodity approach as is the case with most brands. The group of ladies have been titled as the #PinkStigDreamTeam as an added attraction to the younger players and also creating a culture of mentoring and inspiration.
The #PinkStigDreamTeam has already earned prize monies collectively just over R 220 771 in only three events. The most outstanding result comes from Carrie Park who won the SA Women’s Masters playing -7 and Kiran Matharu taking tied second position with Ashleigh Buhai on -2. A week earlier at the SuperSport Ladies Challenge Kiran Matharu finished in third position and Carrie Park tied 5th place with Ivanna Samu who is playing her first year as a pro.
As an amateur Ivanna Samu played between 2015 and 2016 four events on the Sunshine Ladies Tour and accomplished four top 10 finishes and showed all the signs of a player reaching the potential of becoming a super pro golfer.
In the last seven days between the SA Women’s Masters and SA Women’s Open, the PinkStigDreamTeam has featured on all the various media platforms from Radio, TV, Newspapers as well as coverage online and social media networks. UniMedia together with the Sunshine Ladies Tour is determined to develop the local ladies talent on the dynamics of what is expected of them inside the ropes playing the game as well as exposing the players to understand the power of media to enhance their own professional careers as well as that of the game.
From the 31st January to the 2nd February the #PinkSTigDreamTeam will tee up with the rest of the Sunshine Ladies Tour players at the Ladies Tshwane Open and it should be worth every moment watching these talented young women golfers as they display their talent and promote the game most South Africans love.