Women’s Golf appealing to the minds of the millennials
The PinkStig Dream Team arrived in Cape Town all excited and ready to swing into the SA Women’s Masters taking place at Rondebosch Golf Course, Cape Town. The SA Women’s Masters is the second event on the Sunshine Ladies Tour and forms part of the Chase to Investec.
The climate around women’s professional golf is clearly high on the agenda of corporates and government by them being a catalyst in hosting leading tours in their cities and provinces.
These stakeholders are realising the socio-economic impact and the traction to use sport as a unifier and an equalizer in talent driven by commitment and passion.
Women’s golf articulates competitiveness in a more charismatic way. The scenic backdrop of the golf course with its elements of nature, combined with the poise, grace and precision of the players swing and putt culminates into a surreal experience appealing to the minds of the millenials. These nuances and subtleties experienced during play by both the player and the viewer is what the game of golf is all about – SELF MASTERY! At Unimedia we celebrate golf as it connects us to our limitless potential and for the player; powered by creative thought.