‘It’s as if the world changed, but golf didn’t quite keep up.’ —Judy Rankin
Judy Rankin is an American professional golfer and golf broadcaster. A member of the World Golf Hall of Fame, she joined the LPGA Tour in 1962 at age 17 and won 26 tour events. She joins the likes of South Africa’s Sally Little in her experience of patriarchal suppression of the game of golf. The most disturbing fact, that she still views the situation as relatively unchanged compared to her time. It is clear that change is not occurring at a fast enough pace.
A key issue is a basic lack of understanding. New research details a disturbing disconnect between what golf facilities perceive is important to women and what actually is. For example, course operators vastly underestimate the significance to women of top-notch conditions, speed of play and the length of holes. Many are shocked that women are less concerned about what fragrance the bath towels in the locker facilities are, and are more concerned about how a course is benefiting their play.
The root of all problems is a lack of communication and so more should be done by golfing stakeholders to find out what women truly want – and actively pursue the attainment of it. In South Africa for example, various Professionals highlight that a limited amount of opportunities for play, negatively impacts their careers.
The Inaugural PinkStig Invitational aims to not just continue listening to what players need, but to provide it too!
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